Knowing now that the average American Family homeowners insurance cost is just $630, this seems like an unbeatable rate when taking their competition into consideration. A basic Travelers homeowners insurance policy costs around $1,200. They are one of the oldest insurance companies out there, founded in the 1800s, a big name that customers trust. They have earned an A+ BBB rating with accreditation. To compare this with another familiar company, Progressive offers homeowners insurance policies for around $2,044. Their BBB rating is also an A+, but they are not accredited. Some major differences can be seen in terms of pricing, but keep in mind that American Family has an A-rating with the BBB versus the A+ ratings that these other companies boast. This just means they are not as financially stable, but it does not rule them out as being a great option for your homeowners insurance.